Brain Matters in Business

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Introduction

Neuroscience research is producing an almost constant stream of new discoveries that are unlocking the secrets of how our brains work. For those of us directly involved in this research of the human brain, it is a very exciting time.

However, very few people outside of the neuroscience community understand these discoveries well enough to take advantage of them or apply them to their own lives in a way that gets meaningful results.

I see a need for simple, clear, accessible explanations of how to apply brain-based practices to greatly improve how we work and conduct business, so that everyone can benefit from these discoveries. A few years ago, I was invited to write a series of articles for publication, with exactly that goal. This book is a collection of those articles.

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Introduction

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Jonathan Jordan

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Introduction September 25, 2013


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